10 ways to track omnichannel conversions #crossmedia #omnichannel
- print a coupon on all your (cash register) receipts and let them redeem it online
- let visitors in your shop register (instore on an ipad of online at home) for an account online and redeem a coupon by entering their receipt code
- call tracking; use a different phone number for each channel and/or ad (e.g. Google Call Extensions)
- print a barcode on your Direct Mail and ask your customers to redeem it online
- put a code in an e-mail and offer the possibility to redeem the discount or coupon offline / instore
- put a different, shortened URL, with a tagged URL behind it on each offline ad
- create custom landingpage for each offline contactpoint
- let instore shoppers send an SMS to a displayed responscode for instant discount (at the cash register) and return it with a couponcode; once redeemed (in seconds, still in store) send them a second SMS with a reward when they register online for an account
- let instore shoppers go to your website on their smartphone, push the button ‘redeem cash coupon’ with an emailadres and you have A) a mobile cookie, B) an opt-in emailadres and C) higher conversion rates instore
- if you have an app, let users checkin when they are in your store (or creating an account) , and connect the checkin’s with your CRM