The scientific evidence that Display and Search are highly correlated #display #rtb
Research from Harvard University (pdf, 2013)
–> Harvard finds that every Euro in Display has a 24% ROI on Display and 75% ROI on search
Sitepoint article (2014)
ComScore Research (pdf, 2010)
Research from iProspect (pdf, 2009)
Conclusions in short:
- display drives search
- display increases CTR’s
Stanford research