Mobile
Mobile commerce- things to consider
Mobile commerce- things to consider
CloudyRec – backend for app developers
CloudyRec – backed for app developers (here on Penn Olson)
Freecharge.in – get access to coupons and deals by uploading your credits
Freecharge.in – get access to coupons and deals by uploading your credits. Freecharge allows users in major cities in India to get free coupons – either by mail, or in the form of e-coupons – when they pay via the website to top-up their mobile, data, or TV credit accounts. It’s similar to the group-buying/daily [...]
The numbers in mobile advertising
The numbers in mobile advertising One of them…66% of users who said they interacted with advertising in a magazine app; 40% said they had made a purchase as a result
44% of smartphone users search after seeing a TV ad
44% of smartphone users search after seeing a TV ad
25% of In-Store shoppers use phones to comparison shop
25% of In-Store shoppers use phones to comparison shop and further highlights that trend, showing that more than half (52%) of adult cell phone owners used their devices while in a store to get help with purchasing decisions.
Reviews & Images Drive Clicks In Mobile
Reviews & Images Drive Clicks In Mobile
Meet Iris, Android’s Siri
Meet Iris, Andoid’s Siri (and it looks & sounds better!)
The rise of the QR code in magazines
Here is a great article about The rise of the QR code in magazines The study found that advertisers and editors are no longer creating codes that send readers to a desktop site. Instead, the goal is to engage users with branding campaigns and product demos, m-commerce initiatives, social media and sweepstakes for building customer [...]
Smartphone penetration reached 42% across the UK, France, Italy, Spain and Germany
Smartphone penetration reached 42% across the UK, France, Italy, Spain and Germany and other stats

