SEA
Google AdWords social extensions
Google AdWords social extensions
CTR’s on mobile search seem 66% higher
CTR’s on mobile search seem 66% higher
Google AdWords below the search results
Google AdWords below the search results
Google: 40% of searches on mobile are local
Google announced that 40% of searches on mobile phones have a local component or indication in it… and it also announced that the proximity of a local business to a user’s location will become a targeting variable when serving ads to mobile users.
The impact of Google SSL on referring keywords in Google Analytics
Here the Google blogpost about the adjustment and the comments of Joost de Valk
Lessons from SEA people for SEO people
On SeoMoz an interesting article about the differences between SEO people and SEA people and esepcially what SEO people can learn…
Some Google tests with AdWords
Searchenginewatch has discovered some new Google AdWords tests. They are: showing how many clicks a certain search result got sofar Subsribe form fields More links (10) per AdWords unit Read further
Impact of display on the value of search
Here‘s a great article on the impact of display on search… in a few months or years you could get fired not retargeting that expensive search traffic…
test 3
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