Banner optimization, Facebook, Networks, Video ads

Facebook tests read/watch/listen Sponsored Stories

Feb 14, 2012 | No Comments

Facebook tests read/watch/listen Sponsored Stories

Crossmedia, Video, Video ads

Zeebox introduces ClickToBuy tags

Feb 12, 2012 | No Comments

Zeebox introduces ClickToBuy tag

Banner optimization, Video, Video ads, Video production

SundaySky creates and delivers targeted videos dynamically

Jan 16, 2012 | No Comments

SundaySky creates and delivers targeted videos dynamically to site visitors. The videos are like a cross between product videos and targeted video ads. “Targeted, personalized messaging based on users’ interactions typically generate 30% higher conversion rates,” SundaySky President Jim Dicso said in an email interview. Read more

Banner optimization, Crossmedia, Display, Video ads

Running Online Video Ads Alongside TV Doubles Brand Recall

Dec 17, 2011 | No Comments

Running Online Video Ads Alongside TV Doubles Brand Recall

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test 3

Aug 23, 2011 | No Comments

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