Crossmedia
Social media key influencer in purchase path
Social media key influencer in purhase path
Zeebox introduces ClickToBuy tags
Zeebox introduces ClickToBuy tag
Plink: earn Facebook credits by offline consumptions
Plink: earn Facebook credits by offline consumptions
The impact of social video recommendations on brand metrics
The impact of social video recommendations on brand metrics
Seven tips to optimize your Google Product Listing ads
Seven tips to optimize your Google Product Listing ads
Freecharge.in – get access to coupons and deals by uploading your credits
Freecharge.in – get access to coupons and deals by uploading your credits. Freecharge allows users in major cities in India to get free coupons – either by mail, or in the form of e-coupons – when they pay via the website to top-up their mobile, data, or TV credit accounts. It’s similar to the group-buying/daily [...]
Engagement planning
Engagement planning
44% of smartphone users search after seeing a TV ad
44% of smartphone users search after seeing a TV ad
Trends in CRM according to Brian Solis
Trends in CRM according to Brian Solis: The use of the Customer Influence Factor (e.g. Kloutscore) Integration of the Influence Factor in campaigns and personilization This wil introduce new Customer Lifecycles and Journeys Gamficiation will get a large stake in loyalty programs The convergence of several business disciplines will create a holistic view and approach
The rise of the QR code in magazines
Here is a great article about The rise of the QR code in magazines The study found that advertisers and editors are no longer creating codes that send readers to a desktop site. Instead, the goal is to engage users with branding campaigns and product demos, m-commerce initiatives, social media and sweepstakes for building customer [...]
