Local
Gbanga – The real world game
Gbanga – the real world game
25% of In-Store shoppers use phones to comparison shop
25% of In-Store shoppers use phones to comparison shop and further highlights that trend, showing that more than half (52%) of adult cell phone owners used their devices while in a store to get help with purchasing decisions.
P&G to Push Mobile Coupons With Mobeam
P&G to Push Mobile Coupons With Mobeam
Skyhook: hyperlocal data provider
Skyhook: hyperlocal data provider
Yext: local advertising optimization tool
Yext: local advertising optimization tool
Shopkick: mobile retail
Shopkick: mobile retail
In retail: 67% of men grab their mobile before asking a salesperson
In retail: 67% of men and 54% of women said they would reach for their mobile phone before asking a salesperson for help .. read more and more mindblowing stats
Local search stats
Local search stats… interesting! And optimization tips
Google: 40% of searches on mobile are local
Google announced that 40% of searches on mobile phones have a local component or indication in it… and it also announced that the proximity of a local business to a user’s location will become a targeting variable when serving ads to mobile users.
Local coupons by the numbers
On Mediapost a great post about local couponing, here are some numbers: 67% thinks that location based coupons on a mobile are usefull 42% already used this in some wayu 25,6% would like to receive them automatically when near a store 51,1% prefer to receive them by email 31% would like to receive them thrue [...]
