Omni channel conversion tracking #omnichannel #crossmedia

Some posts about omni channel conversion tracking:

• Data driven marketing starts with the data layer
• Understanding cross device measurement and the user-ID
• Tracking offline conversions with universal analytics
• Google Universal Analytics User ID-setup guide
• Importing and tracking offline conversions in Google Analytics

Ook interessant:

Variable guide for Google Tag Manager Tag management tools Omnichannel marketing meten in Google Analytics – 10 tweaks die je zelf kunt inrichten